Privacy Policy
Effective date: 14 September 2026
1. Who we are
This website (the "Site") is operated by QMW Global ("QMW Global," "we," "us," or "our"), operating as QMW Global LLC. For the purposes of the EU/UK General Data Protection Regulation ("GDPR"), QMW Global is the data controller for personal data collected through this Site. You can reach us at hello@qmwglobal.com.
2. What this policy covers
This policy explains what information we collect when you visit this Site or contact us, why we collect it, how it's used, and the choices and rights available to you — including how to control cookies and analytics.
3. Information we collect
Information you give us directly. If you email us or use a contact link on this Site, we receive whatever you include — typically your name, email address, and the content of your message.
Information collected automatically. We only collect analytics information if you accept analytics cookies in the cookie banner. When enabled, Google Analytics may collect an approximate (IP-anonymized) location, device and browser type, pages viewed, time on page, and the site that referred you here. No analytics cookies are set, and no analytics script runs, until you give consent.
4. Cookies used on this Site
| Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| qmw_cookie_consent | QMW Global (first-party, in your browser's local storage) | Remembers your cookie preference so we don't ask again on every visit | Strictly necessary | Until you clear your browser storage |
| _ga, _ga_* | Google Analytics | Distinguishes visitors and sessions to measure site usage | Analytics — only set if you accept | Up to 13 months |
You can change your cookie choice at any time using the "Cookie Preferences" link in the site footer.
5. Legal basis for processing (GDPR)
- Consent — for analytics cookies, which you can withdraw at any time.
- Legitimate interest — for responding to inquiries you send us and keeping the Site secure.
- Contract — where processing is necessary to discuss or deliver a consulting engagement you've requested.
6. How we use your information
- To respond to inquiries and discuss potential consulting engagements.
- To understand, in aggregate, how the Site is used, so we can improve it (only with analytics consent).
- To meet legal and accounting obligations.
7. Google Analytics & other processors
When you accept analytics cookies, this Site loads Google Analytics (GA4), provided by Google. Google may process this data on servers outside your country, including in the United States. We have IP anonymization enabled. You can read Google's own privacy practices at policies.google.com/privacy, and opt out of Google Analytics tracking Site-wide using the Google Analytics Opt-out Browser Add-on.
8. Data retention
Emails and inquiry content are kept only as long as needed to respond to you and maintain a reasonable business record, and are deleted or anonymized after [insert your retention period, e.g. 24 months] of inactivity. Google Analytics data is retained according to the setting configured in our GA4 property (Google's default is 14 months).
9. International data transfers
Where personal data is transferred outside the UK/EEA — for example to Google's infrastructure — that transfer relies on appropriate safeguards, such as the European Commission's Standard Contractual Clauses, as implemented by the relevant processor.
10. Your rights
Depending on where you live, you may have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to certain processing
- Receive your data in a portable format
- Withdraw consent at any time (for analytics, via "Cookie Preferences" in the footer)
- Lodge a complaint with your local data protection supervisory authority
To exercise any of these rights, contact us at hello@qmwglobal.com.
11. Children's privacy
This Site is intended for business audiences and is not directed at children. We do not knowingly collect personal data from anyone under 16.
12. Security
We take reasonable technical and organizational measures to protect the information we hold, though no method of transmission or storage is completely secure.
13. Changes to this policy
We may update this policy from time to time. The "Effective date" above reflects the latest revision. Material changes will be noted on this page.
14. Contact us
Questions about this policy or your data: hello@qmwglobal.com.
QMW